Brand Tension + Why Being Known for One Thing Is Never Enough

Join us on Monday, March 28th at 8:00PM Eastern / 5:00PM Pacific for #MMChat on Twitter to discuss Brand Tension! “A lot of people said you can’t have a brand that is both luxury and irreverent. We disagreed.” Geoff Ross, founder of 42Below vodka. Conventional wisdom says that branding is all about leaving a single, […]


3 Ways to Kill Giants in Your Career

  I was asked after a keynote last May how I would apply the ideas in Killing Giants: 10 Strategies to Topple the Goliath In Your Industry to jazz. Apart from being a sales rep, he was a musician, and he saw the connections between these seemingly disparate subjects before I did. To my surprise, […]


Hit Them When They’re Shifting Gears: the Role of Timing in Giant Killing

The borderlands are where the hurt happens – whether the no-man’s land at the US / Mexican border or the 20 feet or so beyond the breakers where the big pelagics slowly patrol. But zones aren’t just physical. Shifts of any kind create disruptions. Shifts produce changes in behavior and changes in behavior create opportunities for […]


Killing Watson: Defeating Alien Intelligence by Questioning the Givens and Changing the Game

My eyes started darting when I realized what Watson was doing—preying on our cognitive blind spot and vacuuming the highest-value clues off the board before we had a chance to gain our sea legs. But my response surprised me—by my second match, I was doing the same thing. What do you do when confronted by […]


In Watson, IBM Has Found Its “Neil Armstrong” Statement

In the sweep of Giant Killer contests – Hollywood notwithstanding – it would be hard to imagine that humanity would come in second to a computer in the nuanced world of context, puns and trivia. So we have to give credit to the newest entry in the Killing Giants lexicon: Watson, from IBM. Last night, […]