Get to 50 Faster: Make Messaging Architecture Drive Revenue

The Day Always Starts at Zero. It takes between 20 and 50 impressions, depending on whose data you believe, before a message gets through to a B2B buyer. It makes this hill a lot steeper when we realize that for many brands, each ad viewed and sales email received delivers a slightly different message. Impressions, […]

The Future of Work: Real Estate and the New Territorial Imperative

Can we shrink the office without losing our people? If you’re worried about balancing the desire to save money by shrinking your real estate footprint because only 50% of your workers are ever in the office at any given time and the risk of losing people because they no longer have a dedicated workspace to […]

Seeking Control in an Out-of-Control World @ Work

Every breakthrough in human history happened because someone saw where the world was going before anyone else did – and found a way to get there first. The way you do this is by understanding prevailing cultural trends. Sure, this is easier said than done. You have to ask the right questions, which suggests you […]

Return-to-Office Vs. Work-from-Home: The Genie is Out of the Bottle.

Wondering how to get workers back in the office? You’re asking the wrong question. The right question isn’t about where people work – it’s about how well they do the work they do alone as well as the work they do together. It should center on whether they’re achieving their goals, whether they’re motivated and […]

Unfiltered Marketing and the Fulfillment of the Mission

Denny Leinberger Strategy – the partnership between Stephen Denny and Paul Leinberger – has wrapped up, having fulfilled its mission of bringing the insights from the Culture & Technology Intersection studies to the market through the publication of Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World (Weiser/Red […]