We began studying the impact of technology on culture back in 2016, when we launched our first Culture & Technology Intersection study. Our findings have helped us better understand the collapse of trust, the evolving definition of authenticity and credibility, the tension between privacy and sharing, and the nature of brand values alignment, amongst other insights. Out of this […]

Marketing in a Divided America

Every publication in America has a lead off article this morning featuring the word, “polarized.” Without much need for deep consideration, we can all agree we’re a much-divided nation. How divided are we? Of course we have “our” and “their” TV networks, news aggregators, and websites. But we also have “our” and “their” restaurants, clothing […]

5 Keys to Save Your Keynote (and Sanity) on Stage

There’s a lot of advice out there about public speaking, and not all of it is great. Having done keynotes and other high stakes presentations for the past two decades in venues from hotel ballrooms to conference centers, boardrooms, the occasional brewery, movie theater, and college lecture hall, I have an opinion on how to speak in front of large […]

Why Going for a Big, Bold Brand Purpose Can Be a Terrible Mistake

“We’ll dispose of brands that don’t stand for something,” Unilever’s CEO Alan Jope said in an interview this summer with The Drum, echoing the echo chamber that reverberates across the halls of virtually every business with an internet connection today. It may be a bit rhetorical in this day and age to ask whether it is good to […]

The 12 Moments You Need Macro Trends

TweetWhy – and when – do you bring macro trend research into play for your business? The answer is simple: you bring trend research in when you’re in a cycle that needs big picture input or when something important has changed and you need a broader worldview to deal with the ramifications. I’ve spoken to many […]