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After years of squinting at big, macro trends in the larger culture, I find myself now looking through a much narrower lens at the enterprise IT world again, this time through the filter of compliance call recording at Numonix. From this unique perspective, however, I’m rubbing elbows with very interesting people with sharp insights and […]

The Day Always Starts at Zero. It takes between 20 and 50 impressions, depending on whose data you believe, before a message gets through to a B2B buyer. It makes this hill a lot steeper when we realize that for many brands, each ad viewed and sales email received delivers a slightly different message. Impressions, […]

Can we shrink the office without losing our people? If you’re worried about balancing the desire to save money by shrinking your real estate footprint because only 50% of your workers are ever in the office at any given time and the risk of losing people because they no longer have a dedicated workspace to […]

Every breakthrough in human history happened because someone saw where the world was going before anyone else did – and found a way to get there first. The way you do this is by understanding prevailing cultural trends. Sure, this is easier said than done. You have to ask the right questions, which suggests you […]

Wondering how to get workers back in the office? You’re asking the wrong question. The right question isn’t about where people work – it’s about how well they do the work they do alone as well as the work they do together. It should center on whether they’re achieving their goals, whether they’re motivated and […]