Blog RSS

Dear CMO: I’m not sure if I’ll see I Am Legend — I have to walk outside in the dark, you know, and I don’t want to attract the unwanted attention of any more zombies than absolutely necessary — but there’s a few very interesting phenomena that makes it worth commenting on. 1. Retro is […]

Dear CMO: I’ve had this conversation many times in the past few years and it’s worth repeating here to a wider audience because it holds a universal meaning for all of us in business. You can be a leader without being a manager. You can be a manager without leading. You can also be neither […]

Dear CMO: I swear I’m a Seth Godin fan. I don’t mean to take issue with everything he writes about, because I think his posts are thought provoking and almost always on target. Did you catch the “Apple’s Next Problem” post? Walking into a Starbucks, the author notes that out of five people observed, all […]

Dear CMO: You spend weeks of hard work developing a PPC campaign to drive more traffic to your site, but the landing page only gets a full fifteen minutes of thought. Clicks are way up, but conversion is flat. Visit to store is fine; store to close? All you hear is crickets. It takes twelve […]

“For 2007, I intend to broaden use of marketing drivers, drive innovation (including business models and both incremental & breakthrough solutions) and advance use of customer loyalty to drive action planning to further organic growth objectives.” — from the CMO Council’s Marketing Outlook 2007 Dear CMO: This, from the CMO Council. Want to know why […]