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“For 2007, I intend to broaden use of marketing drivers, drive innovation (including business models and both incremental & breakthrough solutions) and advance use of customer loyalty to drive action planning to further organic growth objectives.” — from the CMO Council’s Marketing Outlook 2007 Dear CMO: This, from the CMO Council. Want to know why […]

Dear CMO: I remember reading a wonderful vignette about Japanese spice manufacturer Ajinomoto some time back that described how the marketing team increased volume in a flat market. We can all relate to this type of Monday morning meeting, where everyone is trying to be creative but practical in thinking up ways to get their […]

Dear CMO: Do you work for a highly specialized marketing services company that has created a defensible niche in a highly profitable market? Can you do things that other companies just can’t do – maybe you’re faster, or more thorough, or more efficient? Can I ask you a question? Can anyone find you? If I […]

Dear CMO: I couldn’t think of a controversial topic, so let’s talk about faith-based marketing. First, a clear and open admission. I’m not a faith-based marketing expert. Never gone down this path. Not once. But there’s a story to tell here, so stick with me. Here’s my first impression. Marketing through faith-based channels has got […]

Dear CMO: Basaidai begins with ten blocks, if I recall correctly. An old friend, who was a fifth degree black belt, once wisely told me that any fight that begins with ten blocks isn’t going very well. I’d love to think that I actually broke ten arms as I began basaidai, but that’s probably wishful […]