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Dear CMO: The CMO Council’s 2008 Outlook asked its readership what sources they trusted most for marketing insight, information and best practices and found that “peers” were the most influential. Word of mouth usually comes in #1. And blogs? Blogs were dead last. This is very interesting stuff. Let’s take a deeper look (unless you […]

“Our Assumptions Determine Everything.” Monimus the Cynic The Cynic was right. Our assumptions determine everything, from the prices of commodities to whether we like the third ad concept the agency has shown us. What comes first is our frame of reference; what follows either looks bigger or smaller by comparison, depending on where our understanding […]

Dear CMO: No, not Lewis Green — I mean “green”, as in the last post. Consider this a quick post-it attached to the previous memo. Lewis’ comment spurred another thought that warranted a separate piece, so I wanted to share it. The Fujitsu “biodegradable laptop” discussion is ripe for two approaches, both of which highlight […]

Dear CMO: I’ve got a piece going up at The Daily Fix shortly on The “Green” Bandwagon. I could just as easily called this “Green Envy.” Or how about “Green Confusion”? Any or all of the above works. The point is that the groundswell of half-understood science and pop culture has propelled “green” into mainstream […]

Dear CMO: The World Bank released a report restating China’s real GDP downward by 40%. That’s a lot. It seems that with all of the highly sophisticated modeling that goes on to determine GDP, a very basic assumption – namely the relevance of converting currency into US Dollars, so we can all compare apples to […]