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Twenty years ago, tapping your Palm Pilot in public made you an object of derision. Now, we look askance at anyone who doesn’t use a smart phone. Ten years ago, wearing a Bluetooth headset was an act of self-absorption. “It looks like you’re talking to yourself.” (Yeah, I know. And I’m on the phone. So […]

The tree was the break I was hoping for, although I was in no mood to acknowledge it at the time. I was distracted, to put it mildly. My son had a Little League game and we were running late. I was frustrated by the state of the world, which in its distilled form ends […]

The secret of free advertising is making your friends look better. What held true in your college years apparently still works wonders in marketing today. The halo effect of hanging around with the right people and making them look good tends to rub off on lucky you. We’re all being asked to do more with […]

It’s hard not to love a company that isn’t afraid to push boundaries. We like people who stand up for what they believe in, who flirt with controversy and who never, ever panic and retreat at the first sign of public push-back. Do you respect these guys? Remember Verizon’s hasty retreat? Gap and their logo […]

What a problem to have, you’re probably thinking. I don’t have enough product to meet my current demand! I wish I had more to sell, but I don’t. So why would I have to spend a nickel on consumer engagement? And why shouldn’t I tell me channel parterns to sit down and hang on? Well, […]