Blog RSS

What a problem to have, you’re probably thinking. I don’t have enough product to meet my current demand! I wish I had more to sell, but I don’t. So why would I have to spend a nickel on consumer engagement? And why shouldn’t I tell me channel parterns to sit down and hang on? Well, […]

  What a very bad week in social media teaches us about being prepared for the worst. Wikileaks is to the Obama administration what the Pentagon Papers were to Nixon. Embarrassing, probably not ground-breaking in and of themselves, but indicative of a lack of what we all surmised was lacking in the first place. How […]

It’s not high fructose corn syrup, it’s “corn sugar” – you know, just like “cane sugar”! It sounds so close that it must be OK. But it’s not. It’s high fructose corn syrup called by another name. There is no such thing as global warming – it’s “climate change”! This gives us the needed wiggle […]

  I was asked to participate in the Future of Marketing Virtual Conference the other day – it ran yesterday and today – which was comprised of 60 marketing thinkers given 60 seconds each to comment on what they thought the future of marketing was all about. On my end, the audio was a bit […]

“Did the viral video sell anything?” That’s a bit of an imponderable question but one worth pondering if you are responsible for the dollars in your marketing budget, particularly if the dollars belong to someone else and you’re going to have to eventually explain yourself to people who lack your enthusiasm for this stuff. Did […]