Posts Tagged ‘marketing’

Tweet  The monkey’s lawyer threatened swift and decisive action to defend his client, which upon reflection forced me to question a lot of decisions I’d made in my life up to that point.  But enough about the monkey and his attorney for now. Let me digress a moment and tell a story that has a happier […]

TweetI had a quick Twitter exchange with Mark Oakes (@MarkOOakes) and Ted Coine (@tedcoine) last week that started with a simple question: “Beyond hiring right, how do you ensure change happens after you, as the consultant, have left?” Instilling change is more like chiropractic than surgery. It’s lots of small shifts and not one haymaker […]

TweetThink of a game of chicken. You remember the movie, Rebel Without A Cause, with James Dean? Two “youts” in stolen cars, driving headlong towards each other on a deserted road. The first one to swerve out of the way is the “chicken.” Seems to be an odd choice of game theory played out in […]

Tweet“GAP is a good example of a brand that really wasn’t doing anything interesting in the marketplace. And all of a sudden, there it was and it came from the soul of the company. We didn’t give it to them. I say this from having worked there for 10 years. That vibe and that passion […]

TweetJumping across the chasm from business-to-business component supplier to branded, finished goods marketer is a risky business. Not only do you find yourself playing in a radically different game, where consumer engagement drives your success, but you also must contend with the fact that your current OEM customers – the ones keeping your company afloat […]