Posts Tagged ‘marketing’

Tweet “Given them what they want – just not the way they expect to get it.” Robert McKee, as told to us in his 3 day Story Seminar.  The How, Not the What. Brands that have lasting impact aren’t the ones that focus on the what. The what gets commoditized pretty quickly. What is the intellectual […]

TweetI’ve been to one Dead show. It was in college, where a mandatory part of the curriculum in any 4 year liberal arts school in the 80’s was total immersion in all aspects of the band’s ecosystem. We drove up from Lexington, Virginia, to Wolf Trap Farms outside of my hometown of Washington DC and […]

TweetWhen we think about how to re-invent an industry, we usually look to emerging brands: start-ups that have disrupted stodgy industries, iconoclasts who have re-imagined existing frames of reference and shattered expectations and others. This is limiting because we’re all not in the process of launching new brands. Sometimes, we’re working on existing brands – […]

Tweet On Monday, I posted the first of three observations from Tom’s “Ten Years After” post. Without further ado, here’s the last three observations on complexity, creation versus communication and the search for meaning. Drowning in Complexity. (TA): The marketplace is growing increasingly complex. Rather than understanding the underlying patterns for success and being driven […]

Tweet Tom Asacker wrote Sandbox Wisdom ten years ago. The book was a personal journey for him at the time – self-published and sent out to those he thought would find it useful – and proved to be a pivot point for what became the next act in his life. I read Tom’s blog long […]