Posts Tagged ‘marketing strategies’

TweetDear CMO: Akio Morita, my old boss back in the day, was a great fan of the “ready, shoot, aim” school of business. Don’t over-think things. Let inspiration do its work and you do yours and we’ll all do fine. I didn’t really buy into all that at the time — which was a good […]

TweetDear CMO: Soft skills aren’t soft. They’re bloody hard. “Hard” means, “I can measure the return on investment, the incremental lift in unit sell-through, and the increases in customer loyalty, and therefore, it’s true.” ‘Hard’ skills mean I have mastered four-function math. “Soft” skills require an understanding of human brain science, the psychology of influence, […]

Tweet“Our Assumptions Determine Everything.” Monimus the Cynic The Cynic was right. Our assumptions determine everything, from the prices of commodities to whether we like the third ad concept the agency has shown us. What comes first is our frame of reference; what follows either looks bigger or smaller by comparison, depending on where our understanding […]

TweetDear CMO: I’ve got a piece going up at The Daily Fix shortly on The “Green” Bandwagon. I could just as easily called this “Green Envy.” Or how about “Green Confusion”? Any or all of the above works. The point is that the groundswell of half-understood science and pop culture has propelled “green” into mainstream […]

TweetDear CMO: The World Bank released a report restating China’s real GDP downward by 40%. That’s a lot. It seems that with all of the highly sophisticated modeling that goes on to determine GDP, a very basic assumption – namely the relevance of converting currency into US Dollars, so we can all compare apples to […]