Posts Tagged ‘marketing strategies’

Note to CMO: Influence and Wearables

TweetDear CMO: This is my last T-shirt post of the week, I promise. Looking back at my notes on Influence, though, kicks off a whole new set of reasons to praise the lowly T. To wit: Reciprocity: give someone a T-shirt and the relationship has begun. Want to get a higher conversion rate for a […]

Note to CMO: the T-Shirt as a Social Medium

TweetDear CMO: Spend half an hour in public and you, too, will be confronted with the reality that social media is alive and well in America. Unfortunately. No, this isn’t about blogging. Or podcasting. Not even about Twitter or YouTube or Facebook, MySpace, or anything nearly as trippy or hip as all that. It’s about […]

Note to CMO: Killer Apes and Branding

TweetDear CMO: I’ve just re-read Robert Ardrey’s “African Genesis” after many years. If you haven’t read this, go pick it up. Not only is Ardrey a wonderful writer, but he covers a universal topic that leads us in many directions, one of which is thankfully marketing. “Not in innocence, and not in Asia, was mankind […]