Posts Tagged ‘marketing strategies’

TweetDear CMO: Do you work for a highly specialized marketing services company that has created a defensible niche in a highly profitable market? Can you do things that other companies just can’t do – maybe you’re faster, or more thorough, or more efficient? Can I ask you a question? Can anyone find you? If I […]

TweetDear CMO: I couldn’t think of a controversial topic, so let’s talk about faith-based marketing. First, a clear and open admission. I’m not a faith-based marketing expert. Never gone down this path. Not once. But there’s a story to tell here, so stick with me. Here’s my first impression. Marketing through faith-based channels has got […]

TweetDear CMO: Basaidai begins with ten blocks, if I recall correctly. An old friend, who was a fifth degree black belt, once wisely told me that any fight that begins with ten blocks isn’t going very well. I’d love to think that I actually broke ten arms as I began basaidai, but that’s probably wishful […]

TweetDear CMO: If a sign of a sharp intellect is the ability to extract abstract concepts from one situation and apply them successfully to another, then we should practice this art of learning every chance we get. In theory, it should make us smarter people. In practice, it will certainly make us more effective as […]

Tweet Dear CMO: In the spirit of the blurry Starbucks photo the other day, behold the latest agri-business breakthrough product: the Easy Open Coconut(tm). This is no mere coconut, the commodity available on South Pacific desert islands from Hollywood to Bali Hai — oh, no — this one promises the elimination of the hassle, danger, […]