Note to CMO: Marketing, Movies and Money

Dear CMO: Congratulations are in order, I believe, for your recently announced multi-tiered, pan-regional, symbiotic multi-picture licensing deal. I’m sure your Hollywood-insider-agency has represented your interests well and has taken your financial interests to heart so you won’t get fleeced before it’s all over. Yes, fleeced is a harsh word and an unfortunately often unavoidable […]

Note to CMO: It’s about Marketing, not Advertising

Dear CMO: I know Power Point and email are waiting, but I was hoping you could clear something up for me. Since when did “CMO” begin standing for “Chief Advertising Officer”? Sure, we all aspire to direct, but for now remember that your job is about selling stuff. Marketing is the science of predicting the […]