Note to CMO: The Dangers of Promotional Crack

Dear CMO: I am a chronic user of euphemisms. Home-grown acronyms completely crack me up. (In my Sony days, we used to say the company stood for, “Soon Only Not Yet”, which holds true to this day, now that you think about it). In current news, I absolutely love the phrase, “undocumented worker”. It makes […]

Note to CMO: What Marketing Does

Dear CMO: You remember Bobby Riggs — the tennis pro who went on to host the ‘Battle of the Sexes’, losing a tennis match in his 50’s to Billie Jean King? Bobby once told a great story about his life as a tennis hustler. He would play guys while holding a broom under his hitting […]

Note to CMO: Your Reading List

Whatever your habitual thoughts are like will determine the character of your mind. Your soul will take on the particular color of your thoughts. (Marcus Aurelius, Meditations). Dear CMO: Reading the right stuff, and doing it often, will straighten you out and make you a better marketer. What Marcus Aurelius says, above, is that good […]

Note to CMO: Why Packaging Matters

Dear CMO: I have a confession to make. I hope you understand why I have to get this off my chest, because your role in your company makes you the only one I can talk to about my irrational, implacable hatred of bad packaging. Maybe it was my upbringing. I learned good habits early, and […]

Note to CMO: Marketing the Little Stuff

Dear CMO: The artboards adorning your office are works of art, delicate balances of light and shadow, power and emotion. They make cultural icons of products and heroes of wise purchasing decision-makers. Product is king, long copy sells, white space above all, and less is more. The thunderous imminent consumer ground-swell will certainly float generations […]