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Dear CMO: I won’t re-hash the full story posted up on The Daily Fix — take a look at the full story on Killing Giants, Part 2 up there. But a quick recap is worth the “Post-It to CMO” size retelling. In Killing Giants, Part 1, we reviewed the following lessons: Lesson #1: Aikido — […]

Dear CMO: Two stories, both telling the same tale. Both consider the art and practice of fighting unfairly. First, a bit of classical history. The first discusses the use of Greek Fire, a secret weapon whose employment razed the siege of Constantinople in 674AD by destroying the attacking Muslim fleet. Greek Fire was the X […]

Dear CMO: I must have missed the memo. Can you tell me why everyone is asking their consumers to do their ads for them? Is this the new thing? Even Katie Couric is earnestly soliciting viewer input, sounding like a cross between one of those Sally Struthers infomercials and a Jerry Lewis telethon. Thank goodness […]

Dear CMO: Giants exude a smug arrogance. They may have earned their way to the top but often they forget that a one time masterpiece does not a dynasty make. They start believing their press. They’re clinging to the back-end of a rocket and convincing themselves that they’re steering. It’s our job to bring them […]

John Moore over at Brand Autopsy occasionally gives me a real figurative kick in the pants. His post on Google Truths made me stop and think, which I usually try to avoid. But after reading it, I had mixed feelings. I like the fact that they have a list of “truths”. And I had real […]