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Dear CMO: I must have missed the memo. Can you tell me why everyone is asking their consumers to do their ads for them? Is this the new thing? Even Katie Couric is earnestly soliciting viewer input, sounding like a cross between one of those Sally Struthers infomercials and a Jerry Lewis telethon. Thank goodness […]

Dear CMO: Giants exude a smug arrogance. They may have earned their way to the top but often they forget that a one time masterpiece does not a dynasty make. They start believing their press. They’re clinging to the back-end of a rocket and convincing themselves that they’re steering. It’s our job to bring them […]

John Moore over at Brand Autopsy occasionally gives me a real figurative kick in the pants. His post on Google Truths made me stop and think, which I usually try to avoid. But after reading it, I had mixed feelings. I like the fact that they have a list of “truths”. And I had real […]

Dear CMO: Robert Ardrey provides a brief mention of Sir Solly Zuckerman who, at the time of Ardrey’s African Genesis, was the head of anatomy at Birmingham University. The Social Life of Monkeys and Apes was his great work. The book was at the time a masterpiece of observational research on the social interactions of […]

Man is a fraction of the animal world. Our history is an afterthought, no more, tacked to an infinite calendar. We are not so unique as we should like to believe. And if man in a time of need seeks keeper knowledge concerning himself, then he must explore those animal horizons from which we have […]