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Dear CMO: Killing Giants, Parts One and Two resonated with friends and readers. Lots of people over on The Fix sharpening their knives at the thought of toppling giants in their industries. Can I lay out a few well-deserved “good job, well done” kudo’s to the community? Roll call: Lewis, who is partial to the […]

Dear CMO: Driving through the Santa Cruz Mountains this morning on the way to a meeting in Santa Clara, I heard that up the peninsula in Santa Rosa the local Clearchannel Communications news station, KFTY-TV, just laid off 13 people in their newsroom and will be replacing them with “citizen journalists”: John Burgess, TV50’s general […]

Dear CMO: I’m going to go out on a limb here a few hours before the year’s biggest advertising event. Blogging about Super Bowl advertising is going against my better judgment. Every marketer in America with a keyboard is going to say something about this. But I can’t help myself. Super Bowl advertising has become […]

Dear CMO: I won’t re-hash the full story posted up on The Daily Fix — take a look at the full story on Killing Giants, Part 2 up there. But a quick recap is worth the “Post-It to CMO” size retelling. In Killing Giants, Part 1, we reviewed the following lessons: Lesson #1: Aikido — […]

Dear CMO: Two stories, both telling the same tale. Both consider the art and practice of fighting unfairly. First, a bit of classical history. The first discusses the use of Greek Fire, a secret weapon whose employment razed the siege of Constantinople in 674AD by destroying the attacking Muslim fleet. Greek Fire was the X […]