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Dear CMO: Let’s talk for a moment about who you’re not. We all know who you are, but your forced choices under pressure often reveal more about you than your bio might reveal. What are you willing to walk away from? Answer that and you’ll define yourself in vivid terms that stick. If it works […]

Dear CMO: We are biased. We consider all the options that fit our needs — both those that conform to our preconceptions and those we are predisposed to throw under the bus to best illustrate our objective reasoning. The threats we acknowledge are the manageable ones we know can live with, our opportunities not much […]

Dear CMO: Stop me if you’ve heard this one before. Branding is something that goes beyond ad copy – you must be your brand, live your brand, deliver on your brand, and not forget any of the previous three things at the peril of your professional life. Look at our friends at Sony – flogging […]

Dear CMO: Can I give you a piece of advice? Stop taking so much advice. Really, you don’t need to know that a captain of industry attributes his success to his dogged determination. That he truly believes that, “you need to be true to yourself.” Of course, he doesn’t know much about you, your problem, […]

Dear CMO: I always knew cows were the enemy. This, from a soon to be published report from the UN, as reported in the UK‘s Independent: A United Nations report has identified the world’s rapidly growing herds of cattle as the greatest threat to the climate, forests and wildlife… livestock are responsible for 18 per […]