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Dear CMO: It’s a wise dog that scratches its own fleas. It’s also a wise dog that punctuates the sentence correctly. It is a dog. Its fleas. Everyone gets this wrong. Unless they’ve read the first page of Strunk & White. Have you read this? Do you own one or two (or more) copies of […]

Cher CMO: Une chose drôle s’est produite l’autre jour que j’ai pensé ferais un poteau fortement approprié de blog. Regardant par Technorati, j’ai noté qu’un lien d’un blogger que j’ai au début pensé blogging de France. Car elle s’est avérée, il était un Canadien français, soutenant un morceau que j’avais écrit dessus, naturellement, blogging. {Dear […]

Dear CMO: It almost reaffirms your belief that people are paying attention when you read that four of the top five insurance ads rated on believability and “impact” are from Allstate. The study, from Phoenix Marketing International, shows us an interesting trend: the top scores all go to Allstate’s very real, very credible “Our Stand” […]

Dear CMO: We’ve spoken a lot about influence over the past few months — even the past few days, to be honest — so I’m glad to point you to a new ‘must read’ coming out on August 27th from an old friend, advisor and corporate guru, Steven Feinberg, entitled, “The Advantage-Makers: How Exceptional Leaders […]

Dear CMO: This is my last T-shirt post of the week, I promise. Looking back at my notes on Influence, though, kicks off a whole new set of reasons to praise the lowly T. To wit: Reciprocity: give someone a T-shirt and the relationship has begun. Want to get a higher conversion rate for a […]