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Dear CMO: In the spirit of trying to show some type of direction for the new year, let’s see if we can put some body English on 2008 and see if we can steer ourselves onto firmer ground. Here are a small handful of fearless predictions for the new year. The Age of Nonsense will […]

Dear CMO: I’m not sure if I’ll see I Am Legend — I have to walk outside in the dark, you know, and I don’t want to attract the unwanted attention of any more zombies than absolutely necessary — but there’s a few very interesting phenomena that makes it worth commenting on. 1. Retro is […]

Dear CMO: I’ve had this conversation many times in the past few years and it’s worth repeating here to a wider audience because it holds a universal meaning for all of us in business. You can be a leader without being a manager. You can be a manager without leading. You can also be neither […]

Dear CMO: I swear I’m a Seth Godin fan. I don’t mean to take issue with everything he writes about, because I think his posts are thought provoking and almost always on target. Did you catch the “Apple’s Next Problem” post? Walking into a Starbucks, the author notes that out of five people observed, all […]

Dear CMO: You spend weeks of hard work developing a PPC campaign to drive more traffic to your site, but the landing page only gets a full fifteen minutes of thought. Clicks are way up, but conversion is flat. Visit to store is fine; store to close? All you hear is crickets. It takes twelve […]