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Dear CMO: Once our snap judgments paint the Rorschach test-like image of a person or an idea in our minds, it’s hard for us to objectively change our minds. If a new player is deemed to be “good,” then they are given wider latitude and their actions are viewed with more forgiveness than those deemed, […]

Dear CMO: We’re marketers. We’re edgy. We love cool, we live hip, and swing for the upper deck. That’s why we usually dress in black, which is a subject for another post on another day. But this is also why we love to go out on the absolute edge of creative license and pick up […]

Dear CMO: Two blogs of note pushed me into this frame of mind today — Jennifer’s recent post over at Brains on Fire and Valeria’s always good insights at Conversation Agent. Jennifer discussed the recent Wimbledon finals from a non-player’s perspective. Valeria just happens to love Caravaggio. For the rest of us, please pick up […]

Dear CMO: I hate it when retailers tell me what I can’t do. I hate hearing that they’ve got a “clean floor policy” and that my signage doesn’t match their color scheme. I hate hearing that they won’t accept value-added promotions because they’d rather have us pass the savings on to them. I’d rather play […]

Dear CMO: Do you know what a skip tooth chain is? If you own a chainsaw, a skip tooth chain is a steak knife. It cuts at roughly twice the speed of the comparatively meek sounding “homeowner’s chain.” Why did I have to learn about this from the guy who trims my trees? (Just for […]