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Dear CMO: I’ve heard three pieces of good news over the past few weeks. First, I understand that the feared AIDS epidemic within the heterosexual communities of developed countries is no longer a threat, according to the World Health Organization. Second, I learned that not only is the US not in a recession but that […]

Dear CMO: We’ve discussed the role that highly engaged users play in your brand ecosystem. Throw a virtual rock in the blogosphere and you’ll hit three posts that are all a-Twitter over evangelists and why creating them is so smart. And don’t get me started about blogs about blogging. Not many talk about the “how,” […]

Dear CMO: Are we in a recession? No? It feels like it. Probably because the media believes that any economic growth less than “exuberant” means we’re heading for the breadlines and soup kitchens. Anyway. Let’s agree that everyone in a position to buy whatever it is you sell is nervous right now, so selling is […]

Dear CMO: The Case for Democracy is hardly a standard marketing textbook. But then again, we said that about Mao’s On Guerrilla Warfare and about Seneca’s letters, so it’s in good company. Sharansky discusses his own experiences in exile within the old Soviet Union as well as his reflections on geopolitics in general in this […]

Dear CMO: Do you play poker? Ever since poker became a spectator sport, it’s kind of lost a bit of its luster for me, but my ten year old loves Texas Hold ‘Em. He’s all in, all the time. Sometimes, he won’t even look at his cards. Of course, he knows he’s playing with me, […]