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Tom Asacker wrote Sandbox Wisdom ten years ago. The book was a personal journey for him at the time – self-published and sent out to those he thought would find it useful – and proved to be a pivot point for what became the next act in his life. I read Tom’s blog long before […]

I’ve lost clients to big agencies twice in my life. Sometimes, it’s you doing the taking, acting the part of the piranha in the shallows and sometimes you realize a moment too late that you’ve just been bitten. I wrote about stealing big clients away from big agencies on Monday, so today’s karmic payback. One of […]

  In my agency/consultancy life, I’ve snatched a big client out of the jaws of a big agency twice. Here’s how it worked both times. In both cases, the client asked me for advice. I knew the decision makers and they called on me because they wanted my opinion on either the big agency itself […]

Want to help me get “This Sentence Has 5ive Words: Eigen Values, Creating Truisms + the Future of  Marketing” published on 800 CEO READ’s ChangeThis.com?   Click “yes, publish it!” HERE. “Will its tapes play in my VCR?” These words grated like fingernails on a chalk board in the mid-90’s to anyone in Sony’s Personal […]

We’re all storytellers. Regardless of whether you’re a writer grinding out your first screenplay or a CEO staring into the blank eyes of your board members, your first and most important job is capturing your audience’s imagination. Why? Because stories capture our imagination in a way that lessons, recitation of facts and research can’t. When […]