Posts Tagged ‘Robert Cialdini’

TweetDear CMO: I’ve got a piece going up at The Daily Fix shortly on The “Green” Bandwagon. I could just as easily called this “Green Envy.” Or how about “Green Confusion”? Any or all of the above works. The point is that the groundswell of half-understood science and pop culture has propelled “green” into mainstream […]

Tweet Dear CMO: I remember reading a wonderful vignette about Japanese spice manufacturer Ajinomoto some time back that described how the marketing team increased volume in a flat market. We can all relate to this type of Monday morning meeting, where everyone is trying to be creative but practical in thinking up ways to get […]

TweetDear CMO: I couldn’t think of a controversial topic, so let’s talk about faith-based marketing. First, a clear and open admission. I’m not a faith-based marketing expert. Never gone down this path. Not once. But there’s a story to tell here, so stick with me. Here’s my first impression. Marketing through faith-based channels has got […]

Tweet Dear CMO: In the spirit of the blurry Starbucks photo the other day, behold the latest agri-business breakthrough product: the Easy Open Coconut(tm). This is no mere coconut, the commodity available on South Pacific desert islands from Hollywood to Bali Hai — oh, no — this one promises the elimination of the hassle, danger, […]

TweetDear CMO: Karen Hughes is stepping down at the end of the year. Her role in the Bush administration has been Under Secretary of State for Public Diplomacy and Public Affairs, responsible for burnishing the image of the United States in countries abroad with a communications budget reported to be $900 million or so. I […]