Posts Tagged ‘Robert Cialdini’

Note to CMO: Starbucks is Just Like You

Tweet Dear CMO: Forgive the blurry picture, above. This is about as clear as I usually see when I get my obligatory Tall Latte at my local Starbucks. I came across this the other morning and wanted to drop a note extolling the virtues of whoever put this together. Did you know that Starbucks is […]

Note to CMO: The Consistency Trap

TweetDear CMO: People expect other people to be predictable. People like to be predictable, too. Usually, this works pretty well, except when it doesn’t. When things change, for example, people don’t always change with them. As a result — and even when presented with overwhelming evidence — we often are faced with opposite numbers who […]