Posts Tagged ‘marketing strategy’

TweetJumping across the chasm from business-to-business component supplier to branded, finished goods marketer is a risky business. Not only do you find yourself playing in a radically different game, where consumer engagement drives your success, but you also must contend with the fact that your current OEM customers – the ones keeping your company afloat […]

TweetBig competitors can wait you out. They’ve got more lawyers than you have employees and pockets deep enough to swallow your whole company. And between you and me, when the lawyers get involved, they are typically the only ones to benefit. So when you get the formal declaration of corporate war via certified mail lambasting you […]

TweetIn 2010, new Formula 1 governing body rules eliminated refueling in pit stops, which ironically returned the race to a test of speed not just for the drivers and machines but for the pit crews who change four tires in under 3.5 seconds. I spoke to Ole Schack, the #2 mechanic on Red Bull Racing’s […]

TweetThere’s a reason why taping your wrists is a lousy way to train on a heavy bag. You will never, ever get in a fight with a heavy bag at the precise moment that you’ve just taped your wrists and put on your gloves. This is why so many training programs are useless when it comes to […]

TweetMy interview with Sergio Zyman on the Pepsi Challenge is included in my upcoming book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, to be published on March 31, 2011 by Portfolio. Join my advanced notice mailing list here.   “The brilliance of the strategy was that they were filming these people […]