Posts Tagged ‘marketing strategy’

Marketing Lessons from the Grateful Dead: 3 Questions with David Meerman Scott

TweetI’ve been to one Dead show. It was in college, where a mandatory part of the curriculum in any 4 year liberal arts school in the 80’s was total immersion in all aspects of the band’s ecosystem. We drove up from Lexington, Virginia, to Wolf Trap Farms outside of my hometown of Washington DC and […]

How to Re-Invent Your Brand – 3 Lessons from An Industry Less Sexy Than Yours

TweetWhen we think about how to re-invent an industry, we usually look to emerging brands: start-ups that have disrupted stodgy industries, iconoclasts who have re-imagined existing frames of reference and shattered expectations and others. This is limiting because we’re all not in the process of launching new brands. Sometimes, we’re working on existing brands – […]

Judgment vs Evidence, Spin vs Substance + The Search for Meaning: Tom Asacker, Pt 2

Tweet On Monday, I posted the first of three observations from Tom’s “Ten Years After” post. Without further ado, here’s the last three observations on complexity, creation versus communication and the search for meaning. Drowning in Complexity. (TA): The marketplace is growing increasingly complex. Rather than understanding the underlying patterns for success and being driven […]

The Eyelash Mite, Rescuing Branding + Doing What We Know to be True: Tom Asacker, Part 1

Tweet Tom Asacker wrote Sandbox Wisdom ten years ago. The book was a personal journey for him at the time – self-published and sent out to those he thought would find it useful – and proved to be a pivot point for what became the next act in his life. I read Tom’s blog long […]

The Ground Zero Mosque, Camcorder Format Wars + Controlling the Narrative

TweetWant to help me get “This Sentence Has 5ive Words: Eigen Values, Creating Truisms + the Future of  Marketing” published on 800 CEO READ’s   Click “yes, publish it!” HERE. “Will its tapes play in my VCR?” These words grated like fingernails on a chalk board in the mid-90’s to anyone in Sony’s Personal […]