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Note to CMO: What’s important? There is one thing that is more important than all the rest. What is it? Are you in the market to buy a new laptop? What’s important? Is it battery life? Can you live without an integrated webcam and wifi access? What about screen size? A DVD player? Answer this: […]

  Dear CMO: We are in love with our own ideas. We often return and gaze at them for hours, losing time and purpose. We share these ideas with others because we’re passionate about them and need to share how the world could be, or will be, after our idea has sprung to life. But […]

Dear CMO: The burdens of office weigh heavily upon you. Your shoulders slump like you’re carrying an anvil in your golf bag as you wonder aloud how you can keep a compatibility guide alive, staff an inbound customer contact center, and still manage to drive a little demand now and again with the paltry funding […]

Dear CMO: I realize there are members of your extended team over the Atlantic who may not be intimately familiar with “American Football”, so I apologize in advance for any American ethnocentrisms that may manifest itself in this note. I’m sure there’s a FIFA analogy to be had somewhere, but I’d be the last to […]

Dear CMO: When was the last time you had to make a complex choice? When did you last go through a competitive bid on a CRM application? Maybe hire an important direct report? Or do an agency review? What about just buying a car, let alone getting one fixed? “This is the easiest process in […]