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Dear CMO: Spend half an hour in public and you, too, will be confronted with the reality that social media is alive and well in America. Unfortunately. No, this isn’t about blogging. Or podcasting. Not even about Twitter or YouTube or Facebook, MySpace, or anything nearly as trippy or hip as all that. It’s about […]

Dear CMO: I’ve just re-read Robert Ardrey’s “African Genesis” after many years. If you haven’t read this, go pick it up. Not only is Ardrey a wonderful writer, but he covers a universal topic that leads us in many directions, one of which is thankfully marketing. “Not in innocence, and not in Asia, was mankind […]

Dear CMO: This is an old theme and one we’ve certainly talked about before, but it’s worth re-hashing again — particularly in light of Ad Age broadcasting it in two separate but closely placed articles. The basic argument is the “digital, one-to-one, e-enabled” versus the “sell something” school of marketing. (Disclaimer: look, I know. I […]

Dear CMO: I’m a marketer by genetic lottery, not by choice. It’s how I’m wired. I think about business problems against a marketing backdrop – how crafting the right story changes behavior, how influencing the influencers wins mindshare, and how leveraging the parts creates something greater than the whole. I have many reasons, therefore, to […]

Dear CMO and all meme taggers: You really want to know eight random things about me? I think we did the “five” unique things a few months ago. Hopefully, we won’t have to go to a dozen any time soon, because I’m running out of material. So, presented here, are my “8 Random Things,” as […]