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Dear CMO: We’ve discussed the role that highly engaged users play in your brand ecosystem. Throw a virtual rock in the blogosphere and you’ll hit three posts that are all a-Twitter over evangelists and why creating them is so smart. And don’t get me started about blogs about blogging. Not many talk about the “how,” […]

Dear CMO: Are we in a recession? No? It feels like it. Probably because the media believes that any economic growth less than “exuberant” means we’re heading for the breadlines and soup kitchens. Anyway. Let’s agree that everyone in a position to buy whatever it is you sell is nervous right now, so selling is […]

Dear CMO: The Case for Democracy is hardly a standard marketing textbook. But then again, we said that about Mao’s On Guerrilla Warfare and about Seneca’s letters, so it’s in good company. Sharansky discusses his own experiences in exile within the old Soviet Union as well as his reflections on geopolitics in general in this […]

Dear CMO: Do you play poker? Ever since poker became a spectator sport, it’s kind of lost a bit of its luster for me, but my ten year old loves Texas Hold ‘Em. He’s all in, all the time. Sometimes, he won’t even look at his cards. Of course, he knows he’s playing with me, […]

Dear CMO: If you’re tired of the conversation that starts, “… I wonder what the Future of Marketing will look like,” or maybe, “… what do YOU think marketing’s role is in the modern corporation…” you’d be forgiven. I’d understand completely. I’m sick of it, too. We talked about this back in the day when […]