Blog RSS

Dear CMO: We’ve talked often about how reciprocity and liking play into the signal strength of your social media and branding message. One area we haven’t discussed at length is the role of scarcity and it’s been hiding in plain sight as one of the most powerful tools in your online arsenal. Scarcity is buzz. […]

Dear CMO: You invest thousands of dollars in training for your team and their habits don’t change. You read countless books on business, marketing, influence, psychology, ethnography, neuro-marketing, etc., ad nauseum, and for some reason, things never seem to change. “But these are great insights!” you’ll tell me. “I think this is something I can […]

Things have changed. Everyone feels differently about whatever it is you sell. Economic uncertainty makes people act differently, even when they used to buy lots of your stuff.  Your problems are now different problems. So your approach needs to strategically shift. My friend and favorite psychology bodhisattva, Dr. Steven Feinberg, writes at length about the […]

Dear CMO: Once upon a time, a very long time ago, I was a tennis player. In high school, our home courts were split between two locations. Our satellite courts were rough as sandpaper, which slowed the game down to a snail’s pace, and had nets with no center straps. They were 3’ 6” high the whole way across – not […]

Dear CMO: Just a “post-it” today, but an important one. Here’s 10 plus 1 on how to maximize your returns on integrated marketing campaigns by working smarter. 1. Gifts are always more valuable than rewards. Ask yourself what you can do for your target before you look for ways to profit from them. Can you […]