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I have met the greatest of all evils and its name is Satisficing. OK, it’s not a name, per se, but a mashup of two words – satisfy and suffice. Squint and you could probably find the real meaning in there, too – sacrifice. Satisficing is the greatest of all evils. Here’s why.

Dear CMO: You’re stuck. Admit it. Whatever you’ve been trying to do has ground to a halt and you’ve been staring at that same patch of dead air before your eyes for 20 minutes. You want to believe you’ll burst into action any second now, but the reality is, you won’t. Because you’re stuck. We’re […]

Dear CMO: I’ve got a new post up over at The Daily Fix on Creating Trance States – take a look if you haven’t seen it. The back story is that while installing a new printer over the weekend, I saw a vivid example of how one company deals with the timeless problem of what to […]

Dear CMO: When last we talked, we over-analyzed a poor coffee shop employee who fumbled a wonderful opportunity to create a “word-of-mouth-worthy” moment. Ah. These things happen (literally all the time, in every customer facing business, all day long. Not to belabor the point). What makes it worth revisiting is that my colleague and I were […]

Dear CMO: I was sitting in a coffee shop yesterday with a colleague of mine – another influence strategist, as luck would have it – and we both watched an unfolding vignette that would go on to animate not only some of the best in social influence, but also how subtle nuances can fall flat. […]