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My interview with Sergio Zyman on the Pepsi Challenge is included in my upcoming book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, to be published on March 31, 2011 by Portfolio. Join my advanced notice mailing list here.   “The brilliance of the strategy was that they were filming these people […]

“In some respects, it seems like I’m one of the few guys in the world who understands that ads are meant to sell stuff.” Bob Parsons, founder and CEO of Go Daddy. I make it a habit to defend Go Daddy on principle because of that quote, above. I don’t need to, in all honesty, […]

Convincing your customers that they’re doing it wrong is often an uphill battle. We’re all resistant to change. And when your customer base is comprised of highly educated people who are in positions of authority, this becomes even harder. How do you teach these hard to persuade experts that there’s a better way? You let everyone […]

  “I remember going back and watching the Cleveland Browns with Jimmy Brown and Bobby Mitchell in the backfield. And I thought, wow, what a remarkable set of backs. I was in college. And suddenly I’m playing against Bobby Mitchell. It’s still clear in my mind. I was so intimidated. I didn’t know, even if […]

Do you remember Bobby Riggs? The famous tennis player who very late in life played Billie Jean King in the Battle of the Sexes? Bobby was a hustler, and he played for money after his pro career. He’d take on local tennis pro’s with his shoe laces tied together. Or they could hit in the […]