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Here’s three reasons why Domino’s sales are up 14.3% since their re-launch: The science says that we gain credibility when we argue against our own perceived self-interest. Saying, “we need to get better” is strong stuff for a brand. This is source credibility and it’s a powerful motivator. It taps our decision triggers and moves […]

Jumping across the chasm from business-to-business component supplier to branded, finished goods marketer is a risky business. Not only do you find yourself playing in a radically different game, where consumer engagement drives your success, but you also must contend with the fact that your current OEM customers – the ones keeping your company afloat […]

Big competitors can wait you out. They’ve got more lawyers than you have employees and pockets deep enough to swallow your whole company. And between you and me, when the lawyers get involved, they are typically the only ones to benefit. So when you get the formal declaration of corporate war via certified mail lambasting you […]

In 2010, new Formula 1 governing body rules eliminated refueling in pit stops, which ironically returned the race to a test of speed not just for the drivers and machines but for the pit crews who change four tires in under 3.5 seconds. I spoke to Ole Schack, the #2 mechanic on Red Bull Racing’s […]

BP and its CEO Tony Hayward are dealing with a catastrophe the size and scope of which few in modern times have been called upon to deal with, but by balancing open communication, accountability and a mission that rivals the Apollo 13 rescue, they have the chance to do more than just weather this storm […]