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“The real lesson of the Gap debacle: logos aren’t key anymore.” In a recent piece written in Fast Company’s co.Design blog, Ziba Design’s Steve McCallion suggests that we as businesspeople should move beyond the static confines of corporate identity and embrace the interactivity and textured nuance of social brand platforms, specifically using the Gap and […]

  We can debate the philosophical nuances of whether perception is truly reality or not, but I’m sure we could agree that our ability to shape public perception is a sure way to impact behavior. How we shape perception is a different question altogether. This is a practice that can be applied for good or […]

Social media has dramatically changed the landscape for marketers in many significant ways, including the opportunity for greater creativity, the ability to have meaningful dialog with end users, and perhaps most importantly the ability to communicate with significantly greater speed than ever before. Social media is easy to use. It’s fast. And you get immediate feedback, […]

I’m disappointed with GAP. I’m not sure exactly why, but regardless, I am. First of all, I like GAP. I like their look, their stores and their clothes. I’m wearing a GAP T right now (black, no pocket). But coming from twenty or so years of marketing for a living, often heading up departments of […]

“Given them what they want – just not the way they expect to get it.” Robert McKee, as told to us in his 3 day Story Seminar.  The How, Not the What. Brands that have lasting impact aren’t the ones that focus on the what. The what gets commoditized pretty quickly. What is the intellectual property, […]