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My eyes started darting when I realized what Watson was doing—preying on our cognitive blind spot and vacuuming the highest-value clues off the board before we had a chance to gain our sea legs. But my response surprised me—by my second match, I was doing the same thing. What do you do when confronted by […]

In the sweep of Giant Killer contests – Hollywood notwithstanding – it would be hard to imagine that humanity would come in second to a computer in the nuanced world of context, puns and trivia. So we have to give credit to the newest entry in the Killing Giants lexicon: Watson, from IBM. Last night, […]

  The following memo, penned by someone other than Groupon’s CEO, was not posted on Groupon’s blog yesterday: Dear Customers, Super Bowl Viewers and Ad Critics: What a game! I personally thought the Steelers were going to come back with 2 minutes left like they did against the Cardinals, but hey, that’s football. Hope you […]

“Go Daddy reported a doubling of its previous best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever before in the company’s seven-year Super Bowl history, according to a company news release the day after the Super Bowl.”   Dear Chattering Class: Until Chrysler, Doritos and VW post similar […]

“If I were a brand manager at P&G, could I have come up with the same idea (of launching a Method-like brand)? No, definitely not. If I did, I would look at the business as an insider, I would know too much.” Eric Ryan, Method. Paul Brown explains that experience is over-rated in his article […]