Posts Tagged ‘Uncategorized’

TweetDear CMO: I hope this email finds you well, somewhere in the world, and successful in your endless quest to make yourself look impossibly busy. “They can’t kill me if they can’t find me,” you say, with a furtive glance over your shoulder that evokes images of Harrison Ford running from Tommy Lee Jones. I […]

TweetDear CMO: When you ask customers about the problem that your product solves, what do they do? Do they get that glazed look that says, “wow, I’m so sorry… your lips were moving and I know that words were coming out, but the stuff you were saying was sooooo boring that I just tuned out […]

TweetDear CMO: Lots of water-cooler chatter from friends about the last post, specifically the point about the lack of a marketing no-brainer metric. Everyone with boardroom tenure has a metric, from sales to finance to operations to manufacturing. Marketing has to pay cash at the bar with their program specific ROI’s. Under less-than-scientific scrutiny, though, […]

TweetDear CMO: Marketing is dead. Ask anyone. The current business press and the vast community of marketing pundits are in lock-step agreement that marketing is dead. And buried. I understand from Booz Allen’s Strategy+Business that marketers’ skill sets are out of date, that the marketer of the future comes from a decentralized and team-based management […]

TweetDear CMO: I was absolutely sure, about ten years ago, that the whole question of branding was divining where on the axis of freedom and fear you fell. You were aiming at one or the other. In a way, this is still true. You want to drive the XTerra because Lenny Kravitz is singing “Fly […]