Posts Tagged ‘Strategy’

Tweet Dear CMO: I chased an idea through Google today, looking for a reference and ended up poring through cybernetics, Eigen-behaviors, the artwork of Boetti and the writings of Heinz Von Foerester. It was the idea of the Eigen function that hit a branding nerve and has brought me out of my work-induced flow state […]

Tweet Things have changed. Everyone feels differently about whatever it is you sell. Economic uncertainty makes people act differently, even when they used to buy lots of your stuff.  Your problems are now different problems. So your approach needs to strategically shift. My friend and favorite psychology bodhisattva, Dr. Steven Feinberg, writes at length about […]

Tweet Dear CMO: Once upon a time, a very long time ago, I was a tennis player. In high school, our home courts were split between two locations. Our satellite courts were rough as sandpaper, which slowed the game down to a snail’s pace, and had nets with no center straps. They were 3’ 6” high the whole way across – […]

Tweet Dear CMO: Why do people say “discount” like it’s a bad word? This is nonsense. If you’re in a price elastic market and occasionally sell your wares to non-millionaire playboys, pricing is often the difference between window shopping and revenue. We don’t always have to confuse “marketing” with “premium positioning,” although this happens more […]