Posts Tagged ‘Strategy’

Get to 50 Faster: Make Messaging Architecture Drive Revenue

TweetThe Day Always Starts at Zero. It takes between 20 and 50 impressions, depending on whose data you believe, before a message gets through to a B2B buyer. It makes this hill a lot steeper when we realize that for many brands, each ad viewed and sales email received delivers a slightly different message. Impressions, […]


Institutionalizing Uncertainty: How Business Moves Forward in a Post-Covid 19 World

TweetPlanning for the unthinkable has become the top priority. Doesn’t matter what business you’re in. If you lead a business, you’re now in the contingency business. You have to look at the things that will never happen and then provide a workable plan to survive, and potentially thrive, what no one thinks can come to […]


How Amazon Might Just Have Saved Barnes & Noble

TweetFor all you out there looking to “completely change the game,” take heed. Sometimes it’s easier to win the game you’re in. I have a hunch that has yet to be borne out completely in the real world of results, but hear me out anyway. I think that the explosion of e-readers has changed the book […]


3 Questions to Answer on Your Way to Becoming Larger Than Life

Tweet  I have three questions for you if you plan on killing the giant in your industry. How are you going to become a bigger idea than the category you play in? How do you plan to change how the world thinks about what you do? What is the missing 3rd piece of the puzzle […]


Are Systems More Important than Star Players? A Twitter Conversation w/ Tom Peters, Mike Myatt + Roger van Oech

TweetIn the best of all possible worlds, you’d have a team comprised of star players working within a superior system. You’d win Super Bowls, collect industry accolades and generally kick every potential competitor to the curb. If only it were that easy. It isn’t. But the conversations that circle this balancing act are fascinating and I’d […]