Posts Tagged ‘Red Bull Racing’

Killing Giants: 10 Strategies to Topple the Goliath In Your Industry

Tweet   You compete against Goliath. A competitor with more people and money and resources than you can ever hope to match. A household name. They have more people in R&D than you have in your whole company and they spend more on off-site meetings than you do on marketing. Where they seem to have […]


Red Bull Racing and Creating Cultures of Speed

TweetIn 2010, new Formula 1 governing body rules eliminated refueling in pit stops, which ironically returned the race to a test of speed not just for the drivers and machines but for the pit crews who change four tires in under 3.5 seconds. I spoke to Ole Schack, the #2 mechanic on Red Bull Racing’s […]