Posts Tagged ‘killing giants’

Tweet“Go Daddy reported a doubling of its previous best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever before in the company’s seven-year Super Bowl history, according to a company news release the day after the Super Bowl.”   Dear Chattering Class: Until Chrysler, Doritos and VW post similar […]

Tweet“If I were a brand manager at P&G, could I have come up with the same idea (of launching a Method-like brand)? No, definitely not. If I did, I would look at the business as an insider, I would know too much.” Eric Ryan, Method. Paul Brown explains that experience is over-rated in his article […]

Tweet  We pull for the upstarts. We want to see the giant fall and the hero triumph. It’s a universal story told for timeless generations around the world. This story is the heart and soul of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry and it gives us all timely – and […]

Tweet   You compete against Goliath. A competitor with more people and money and resources than you can ever hope to match. A household name. They have more people in R&D than you have in your whole company and they spend more on off-site meetings than you do on marketing. Where they seem to have […]

TweetIt’s hard not to love a company that isn’t afraid to push boundaries. We like people who stand up for what they believe in, who flirt with controversy and who never, ever panic and retreat at the first sign of public push-back. Do you respect these guys? Remember Verizon’s hasty retreat? Gap and their logo […]