Posts Tagged ‘killing giants’

Note to CMO: Seizing the Microphone in Difficult Times

TweetDear CMO: While drafting up what is currently looking like Chapter 8 in Killing Giants, I stumbled upon an interesting comparison of targeting that bears further discussion. Who we choose to talk to in our market is a pretty significant and strategic choice we make, as is how we choose to communicate. We often read […]

Note to CMO: Don’t Fall in Love with Typeface

TweetDear CMO: I had the chance to catch up with writer, inventor, speaker and philosopher Roger van Oech on the phone last week. Roger has been very helpful in shepherding Killing Giants along, which is a euphemistic expression for ‘keeping me on track.’ In his gentle manner, Roger warned me about the pitfalls of what Robert […]

Note to CMO: Doubling Your ROI by Winning in the Last 3 Feet

TweetDear CMO: Think of how much more effective your marketing budget would be if you asked three more questions: Question #1: OK, now that we’re done with our campaign planning and understand all the final execution-level details… what happens next? Question #2: OK, now what do we do? Question #3: Got it, now what? Pretty […]