Posts Tagged ‘Bob Parsons’

3 Questions to Answer on Your Way to Becoming Larger Than Life

Tweet  I have three questions for you if you plan on killing the giant in your industry. How are you going to become a bigger idea than the category you play in? How do you plan to change how the world thinks about what you do? What is the missing 3rd piece of the puzzle […]


Go Daddy, Super Bowl Advertising, and the Decline of the Chattering Class

Tweet“Go Daddy reported a doubling of its previous best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever before in the company’s seven-year Super Bowl history, according to a company news release the day after the Super Bowl.”   Dear Chattering Class: Until Chrysler, Doritos and VW post similar […]


Killing Giants: 10 Strategies to Topple the Goliath In Your Industry

Tweet   You compete against Goliath. A competitor with more people and money and resources than you can ever hope to match. A household name. They have more people in R&D than you have in your whole company and they spend more on off-site meetings than you do on marketing. Where they seem to have […]


Edgy is a Tattoo: The Power of Provocative Brands and Why We Fall for “Lovable Rogues”

TweetIt’s hard not to love a company that isn’t afraid to push boundaries. We like people who stand up for what they believe in, who flirt with controversy and who never, ever panic and retreat at the first sign of public push-back. Do you respect these guys? Remember Verizon’s hasty retreat? Gap and their logo […]


Old Spice, Viral Ads and The Ad Your Ad Could Smell Like

Tweet Hello, marketers. Look at your ad. Now back at me. Now back at your ad. Now back to me. Sadly, your ad didn’t sell anything. But if it stopped trying to be comedy and remembered that ads were supposed to sell stuff, it could act like me. Look down. Back up. Where are we? […]