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Dear CMO: Sorry not to have time for a proper sit down discussion like we usually do, but it’s getting late here in the hotel where like time and tide, it seems that email and Power Point wait for no man. Serves me right for flying around visiting customers. Ah, the glamour of travel. Anyway. […]

Dear CMO: Let’s keep pulling on this experience thread. We talked about products with unique experiences that are inherent to their use, from watches to home entertainment, in our last discussion. What about those products that might have subjectively normal to slightly above normal performance characteristics – unless you really know how to use them? […]

Dear CMO: I wrote up a personal story over at The Fix that will hopefully be up early next week about marketing the psychology of desire. Writing this piece sparked off a few ideas on the subject of what constitutes a “need” versus a “want.” Assuming there’s a difference, of course. Which is probably the […]

Dear CMO: You’ve spent some time getting the messaging right, haven’t you? I certainly hope so. We’ve talked about this enough. At this point, it’s fair to say we’ve pretty much exhausted the topic. And after all this work, we’ve brought the team together, invited the field in to HQ, and collected our far flung […]

Dear CMO: I’ve heard a quote attributed to Jeff Bezos of Amazon that bears repeating, even if it isn’t true. He was reputed to have asked, “Who is the best prospect for a Mexican cookbook? Someone who just bought a Mexican cookbook.” I guess the corollary in the blogosphere is that the sure way to […]