Posts Tagged ‘Write the Future’

Why Nike’s “Write The Future” Campaign Worked

Tweet“Did the viral video sell anything?” That’s a bit of an imponderable question but one worth pondering if you are responsible for the dollars in your marketing budget, particularly if the dollars belong to someone else and you’re going to have to eventually explain yourself to people who lack your enthusiasm for this stuff. Did […]

Old Spice, Viral Ads and The Ad Your Ad Could Smell Like

Tweet Hello, marketers. Look at your ad. Now back at me. Now back at your ad. Now back to me. Sadly, your ad didn’t sell anything. But if it stopped trying to be comedy and remembered that ads were supposed to sell stuff, it could act like me. Look down. Back up. Where are we? […]