Posts Tagged ‘Victor Bazan’

Killing Giants: 10 Strategies to Topple the Goliath In Your Industry

Tweet   You compete against Goliath. A competitor with more people and money and resources than you can ever hope to match. A household name. They have more people in R&D than you have in your whole company and they spend more on off-site meetings than you do on marketing. Where they seem to have […]

Note to CMO: What Hostage Negotiation Teaches Us About Business

TweetDear CMO: Nothing you do in your work day is as important as what Victor Bazan does in his. I met Vic through a mutual friend. He describes what he does in an off-hand manner, the way you or I would talk about how we dole out marketing development dollars to a difficult buyer. We […]