Posts Tagged ‘Starbucks’

The Coming Logo Singularity: Starbucks and the Simplified Logo, Simplified

TweetIs it always about simplification? Always? I don’t think so. When we re-launch a logo, we do so for a lot of reasons. The current brand identity no longer fits who we’re turning into, perhaps because of new business opportunities or segments we’re getting into, or because it just looks dated and needs an upgrade. […]

Note to CMO: Starbucks, Sharper Image, and The Tao of Focus

TweetDear CMO: It has been said that the jackrabbit knows many things, while the hedgehog knows one thing — very well. Multi-tasking notwithstanding, recent news items seem to show the virtue of the hedgehog in newer light. Sharper Image is declaring bankruptcy. I don’t follow Sharper Image anymore, as they never figured largely into any […]

Note to CMO: Red Cars, Accidents and Causality

TweetDear CMO: I swear I’m a Seth Godin fan. I don’t mean to take issue with everything he writes about, because I think his posts are thought provoking and almost always on target. Did you catch the “Apple’s Next Problem” post? Walking into a Starbucks, the author notes that out of five people observed, all […]

Note to CMO: Starbucks is Just Like You

Tweet Dear CMO: Forgive the blurry picture, above. This is about as clear as I usually see when I get my obligatory Tall Latte at my local Starbucks. I came across this the other morning and wanted to drop a note extolling the virtues of whoever put this together. Did you know that Starbucks is […]

Note to CMO: Moving the Pyramid

TweetDear CMO: We love High and To The Right. Nothing pumps the ego like premium positioning. There’s plenty to suggest that starting here and “moving down-market” is a winning game plan, all things considered. You can slum your way to success in a lot of markets. There’s another idea that appeals to me a lot, […]