Posts Tagged ‘Starbucks’

Note to CMO: And the Award Goes To…

TweetDear CMO: Sorry not to have time for a proper sit down discussion like we usually do, but it’s getting late here in the hotel where like time and tide, it seems that email and Power Point wait for no man. Serves me right for flying around visiting customers. Ah, the glamour of travel. Anyway. […]

Note to CMO: The Changing Perspective of “Premium”

TweetDear CMO: Your perspective changes once you’re acclimated yourself to a new experience, doesn’t it? Much like the study of wealth, happiness, or online banking, we quickly become accustomed to “magic” very quickly and then are instantly bored with it. Lottery winners aren’t happier than low income earners any more than a late adopter with […]