Posts Tagged ‘social media’

Note to CMO: The Customer as R&D Lab

TweetDear CMO: The burdens of office weigh heavily upon you. Your shoulders slump like you’re carrying an anvil in your golf bag as you wonder aloud how you can keep a compatibility guide alive, staff an inbound customer contact center, and still manage to drive a little demand now and again with the paltry funding […]

Note to CMO: Social Networks and Too Much Information

TweetDear CMO: When was the last time you had to make a complex choice? When did you last go through a competitive bid on a CRM application? Maybe hire an important direct report? Or do an agency review? What about just buying a car, let alone getting one fixed? “This is the easiest process in […]